of funding to ZEC, and the need to channel foreign funding through ZEC by organisations
that intended to conduct voter education.
Commendably, the voter education conducted by various electoral stakeholders was more
visible and more comprehensive than in previous elections cycle. There were also deliberate
efforts to convey voter education messages in local languages as well as targeting specific
groups such as women, the youth, and People with Disabilities (PWDs). ZESN and its CSOs
partners conducted vibrant voter education campaigns and information dissemination to
the electorate using methodologies such as road shows, use of popular artists, video skits,
door to door campaigns, billboards, pitching information kiosks at public places such as
churches and shopping centres, radio and television (TV) programmes, print media adverts
and social media. These methodologies contributed to increased access to CVE by various
categories of voters.
8.1
ZEC Voter Education
ZEC voter education for the 2018 harmonised election was informed by a ZEC 5 year Voter
Education Strategy developed in March 2016. The strategy was premised on the importance
of using a multi- media, a multi-sectoral approach and the importance of making it
continuous as opposed to previous years where it was done periodically. Hence, ZEC
provided early accreditation to over 79 organisations to complement its efforts. Prior to the
2018 elections, ZEC organised workshops to develop voter education materials and
messages, and invited input into the process from CSOs such as ZESN, Women’s Coalition of
Zimbabwe (WCoZ), the National Association of Youth Organisations (NAYO), the Youth
Empowerment and Transformation Trust (YETT), the National Association of Societies for
the Care of the Handicapped (NASCOH), and the Election Resource Centre (ERC). This
resulted in the creation of innovative voter mobilization strategies that were used by the
Commission.
ZEC used a plethora of strategies for its voter education campaign and this included the
deployment of four mobile voter educators per ward nationwide, roadshows, door to door,
radio and TV programmes, radio adverts, jingles, newspaper adverts and print and
dissemination of pamphlets, flyers and posters, t/shirts, caps, hats bags and billboards with
voter education messaging. In terms of messaging, ZEC focused mainly on providing
information on the nature of BVR, the requirements for registration as a voter, inspection of
the voters’ roll and voter information on voting, voting processes, assisted voters, voters’
rights, the polling station set up and locations and peace and secrecy of the vote, dates and
times of key electoral processes. ZEC also focused on mobilising women, the youth, and
marginalised groups such as PWDS.
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