ZESN - Promoting Democratic Elections in Zimbabwe
The performance of the state-owned media
showed a heavy bias in support of ZANU-PF. The
party received 76% of coverage in state-run
newspapers and 48% on the Zimbabwe
Broadcasting Corporation (ZBC). The MDC
Alliance, in comparison, received 17% of
coverage in state-run newspapers and just 6% on
ZBC.
Telecommunications Regulatory Authority of
Zimbabwe (POTRAZ), internet penetration in
Zimbabwe stood at 50.8%52 in the first quarter of
2018, while mobile phone penetration stood at
102.7%. The internet was used by different groups
within the election, significantly by political
parties for campaign purposes and CSOs for voter
information and mobilisation. The two main
political parties, ZANU-PF and MDC Alliance,
deployed the use of “online armies” to take on the
opposing party and canvass for support, especially
among the urban youths. Online debates on
politics were also prevalent and reached a wide
segment of those with access to the Internet.
Throughout the election campaign period, there
was an overwhelming predominance of ZANU-PF
adverts on all radio stations and on Zimbabwe
Television (ZTV). ZANU-PF accounted for 93% of
advertising space on ZBC stations.
There was emotive coverage noted on the two
main parties, ZANU-PF and MDC Alliance.
ZANU-PF received mostly positive coverage in the
government-controlled media where MDC
Alliance received more negative coverage than the
other parties.
Key trends on social media during the election
period showed high levels of engagement on
social media by citizens on election-related
matters. Disputes around the administration of the
election, such as the accuracy, completeness, and
currency of the 2018 voters' roll, printing of ballot
papers; and postal voting, among others were
discussed. Live feeds provided real time
information on election-related events in a manner
that the mainstream media did not. Events
streamed live by different organisations included
ZEC election updates, including announcement of
results; interviews with various political players;
press conferences and statements by election
observer missions; and press conferences by
various CSOs that included the ESR.
Overall, there was under representation of women
in election coverage, with a paltry 11% of
coverage in the monitored media on women while
coverage for men accounted for 89%. Figure 8
compares media coverage between men and
women.
Figure 8: Media Coverage between Men
and Women.
100%
89%
90%
80%
A key observation on election-related engagement
online by key influencers showed high levels of
negative sentiment expressed on social media
centres around the credibility of the electoral
process.
70%
60%
50%
40%
Although social media provided an alternative
source of information about the election, there was
an unprecedented increase in fake news and hate
speech. Worryingly, a significant proportion of the
hate speech was targeted at women in leadership
positions at the ZEC, diplomats, and CSOs. The
absence of adequate mechanisms to monitor and
curb hate speech and fake news on social media
was noted to be a major concern during this
election.
30%
20%
11%
10%
0%
Men
Women
12.4 Online Media
The internet played a significant role in the 2018
elections. According to the Postal and
52
https://www.eyetrodigital.com/2018/03/21/zimbabwe-records-50-8-internet-penetration-2017/
51
REPORT ON THE 30 JULY 2018 HARMONISED ELECTIONS
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