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IRI/NDI Zimbabwe International Election Observation Mission Final Report
broadcasting advertisements. No penalties were applied to either the offending candidate nor to
the media publisher.61
Media Monitors Zimbabwe (MMZ), a CSO that provided objective analysis of the media landscape
during the entire election period, found that coverage of political parties followed historical trends
in favoring ZANU-PF. Despite instruction from ZEC to the BAZ to provide equal coverage to all
political parties, MMZ concluded that ZANU-PF commanded the biggest share of coverage with
53 percent of the total coverage allocated to political parties. By comparison, the MDC Alliance
received only 20 percent, while the remaining 27 percent was distributed among 120 political
parties and independents. The unequal representation of parties in the media,62 which favored
ZANU-PF and its presidential candidate, led to a highly polarized environment dominated by stateowned or government controlled media.
ZIEOM noted that social media played a significant role during the election period. Overall, digital
media was more balanced than traditional media. Candidates utilized social media to publish
their policies, however, attacks on political opponents and disinformation campaigns were also
prevalent, and the overall environment was negatively affected by hate speech and an excessive
focus on personalities versus substantive policy positions.
The 2018 election saw an increase in instances of intimidation against women in elections on
social media. In particular, the MDC Alliance was responsible for numerous documented attacks
against women in elections. For example, independent candidate Jesse Majome was exposed
to verbal abuse and intimidation after she was forced to leave MDC Alliance and run as an
independent candidate; MDC-T Presidential candidate Thokozane Khupe was abused following
her split from the Alliance; and Chairperson of the ZEC Justice Priscilla Chigumba was the
subject of criticism in matters pertaining to her private life, among other attacks. There were no
repercussions for the political parties or journalists involved.
Civil Society and Domestic Observation
During the 2018 elections cycle, numerous CSOs, non-governmental organizations (NGOs), and
community groups monitored the harmonized elections with more freedom to operate than in past
elections. This was seen as a positive step toward increasing the democratic space and a healthy
indicator of progress toward competitive multi-party elections whereby CSOs could objectively and
impartially operate and monitor the process unfettered.
Zimbabwe’s active CSO community contributed to the 2018 electoral process in various ways,
including through voter education, monitoring, voter registration drives, and conflict mediation.
The Election Resource Center (ERC), the Zimbabwe Election Support Network (ZESN), Heal
Zimbabwe Trust, Habbakuk Trust, and Veritas were among those that were election focused,
while Media Monitors Zimbabwe and the Media Institute of Southern Africa (MISA) concentrated
on the media aspects of the elections. These organizations conducted various monitoring, voter
mobilization, and voter education activities during the period preceding the July 30 elections and
deployed teams of citizen observers on Election Day.
61
The law requires that the MMC produce a final report, but to date ZIEOM noted a report was not published.
ZANU PF was dominant in the political advertising space with 6,483 seconds on television, 774 seconds on national
radio, and 22 adverts in The Herald (23 in the private press). Independent candidates were next with 71 seconds on
national television, 284 seconds on national radio, and 2 adverts in the private press.
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