In the northern parts of Zimbabwe there is overwhelming reliance on the electronic broadcasts
of the ZBC. In contrast, the southern parts have access to the television broadcasts of the SABC
and E-TV that ‘spill over’ from South Africa. SABC-TV is widely used in Bulawayo for news on
public affairs.
The range of ZBC radio stations has wide-ranging cross-province penetration in Zimbabwe.
There is very wide usage of ZBC’s Radio Zimbabwe. ZBC’s Spot FM Urban and Power FM have
extensive usage in the two main cities of Harare and Bulawayo.
The newspapers too have distinct provincial-penetration profiles. For example, The Herald’s
widest consumption is in Harare; The Chronicle in Bulawayo, Matabeleland North and South;
Zimbabwe Independent in Harare, Mashonaland East and West, and Manicaland; The NewsDay
in Harare, Bulawayo and Midlands; Financial Gazette does well in Bulawayo; and the Sunday
Mail in Midlands, Masvingo and Mashonaland East and West. The Zimbabwean has equivalent
coverage levels across the provinces.
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