services and girl-specific sexual and reproductive health services data. 36. Public awareness (1) The Ministry shall promote public awareness about the nature, causes, consequences and means of prevention of child marriage through comprehensive nationwide campaigns conducted in liaison with appropriate authorities or other agencies at local and national levels. (2) The public awareness campaigns, referred to in subsection (1), shall(a) use evidence-based approaches that have proved to be successful elsewhere; (b) be adapted to the age, gender and nature of activities of the targeted groups; (c) address social, cultural and religious constraints, including masculinity and unequal gender relations; (d) be carried out in schools and other institutions of learning, workplaces and rural and urban communities; (e) be guided by evidence on potential opportunities for, and barriers to, behavior change, and include effective measures to ensure that information, education and communication translate into behavior and attitude change; (f) challenge stigma and discrimination against victims of child marriage and address misinformation about perceived benefits and advantages of child marriage; and (g) promote the acceptance and integration of victims of child marriage. Page 66 of 78