critical role in electoral process, providing information to voters and a platform to political
parties and candidates. Moreover, the media serves as a watchdog during the electoral
cycle50.
Zimbabwe is a state party to regional instruments that recognise the need for equitable, fair,
and balanced media coverage for political parties and candidates. The African Charter on
Democracy, Governance, and Elections in Chapter 7 Article 17(3) states that member states
should ensure fair and equitable access by contesting parties and candidates to statecontrolled media during elections. While it is commendable that the GoZ has signed it, there
is need to ratify and domesticate the Charter.
The SADC Electoral guidelines, under Section 2.1.5, require members states to ensure “Equal
opportunity for all political parties to access the state media” while Section 160J of the
Electoral Act requires all media outlets both print and electronic to ensure that “all political
parties and candidates are treated equitably in the news media, in regard to the extent,
timing and prominence of the coverage accorded to them…” However, of concern is the
fact that election coverage for the 30 July harmonised election was largely focused and
skewed on the two main political parties.
Media coverage of elections in Zimbabwe has been highly polarised since the emergence of
a strong opposition in the early 2000s.The polarisation and bias along political party lines is
despite the legal and ethical obligations for the media to be impartial and balanced in
covering election campaigns, political parties, and election candidates.
Overall, the level of understanding, scrutiny and coverage of electoral issues reflects an
improved understanding of electoral issues by the media. For the 2018 harmonised elections,
there were notable improvements in election coverage with both public and private media
availing platforms for political debates and discussions. However, an analysis of the content
of the current affairs programmes on radio and television, as well as reportage on election
campaigns and rallies in the print media, showed that biases and polarisation persisted in
the 2018 election.
12.1 Legal Framework governing the conduct of actors in the media industry
The Constitution of Zimbabwe provides for freedom of expression and freedom of the
media in Section 61, and this right extends to all media; both private and publicly owned. The
Constitution however places a special mandate on State-owned media to be free to
determine editorial content, be impartial, and provide fair opportunity for the presentation
of divergent views and dissenting opinions. This distinction between the private and public
50
This section was contributed by the Media Monitors, a ZESN member
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