ZESN - Promoting Democratic Elections in Zimbabwe
12.
Media and Elections
Media freedom is fundamental in promoting the
civil and political rights and liberties enshrined in
the Constitution of Zimbabwe. The media, in all
its forms, play a complex and critical role in
electoral process, providing information to voters
and a platform for political parties and candidates.
Moreover, the media serves as a watchdog
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throughout the electoral cycle .
understanding of electoral issues by the media. For
the 2018 harmonised elections, there were
notable improvements in election coverage with
both public and private media availing platforms
for political debates and discussions. However, an
analysis of the content of the current affairs
programmes on radio and television, as well as
reportage on election campaigns and rallies in the
print media, showed that biases and polarisation
persisted in the 2018 election.
Zimbabwe is a state party to regional instruments
that recognise the need for equitable, fair, and
balanced media coverage for political parties and
candidates. The African Charter on Democracy,
Governance, and Elections in Chapter 7 Article
17(3) states that member states should ensure fair
and equitable access by contesting parties and
candidates to state-controlled media during
elections. While it is commendable that the GoZ
it is signatory, there is need to ratify and
domesticate the Charter.
12.1 Legal Framework governing the conduct of
actors in the media industry
The Constitution of Zimbabwe provides for
freedom of expression and freedom of the media in
Section 61, and this right extends to all media; both
private and publicly owned. The Constitution
however places a special mandate on state-owned
media to be free to determine editorial content, be
impartial, and provide fair opportunity for the
presentation of divergent views and dissenting
opinions. This distinction between the private and
public media, and their responsibilities, is
important in reflecting on the role each media
plays in political and election reporting.
The SADC Electoral guidelines, under Section
2.1.5, require members states to ensure “Equal
opportunity for all political parties to access the
state media” while Section 160J of the Electoral Act
requires all media outlets both print and electronic
to ensure that “all political parties and candidates
are treated equitably in the news media, in regard
to the extent, timing and prominence of the
coverage accorded to them…”However, of
concern is the fact that election coverage for the 30
July harmonised election was largely focused and
skewed on the two main political parties.
Electoral Act (Chapter 2:13)
Section 160E–K of the Electoral Act sets out the
parameters of the media's coverage of elections.
Specifically, the Act provides for:
• Access to broadcast media;
• Political advertising in print and broadcast
media;
• Conduct of news media in an election; and
• Monitoring of the news media during
elections, which is a responsibility of the ZEC.
Media coverage of elections in Zimbabwe has
been highly polarised since the emergence of a
strong opposition in the early 2000s.The
polarisation and bias along political party lines is
despite the legal and ethical obligations for the
media to be impartial and balanced in covering
election campaigns, political parties, and election
candidates.
Statutory Instrument 33 of 2008
The ZEC (Media Coverage of Elections)
Regulations 2008 (SI 33 of 2008), sets regulations
on:
• Election programmes to be broadcast;
• Equal allocation of airtime especially on the
public broadcaster;
• Election adverts;
• The media's conduct in an election; and
• An appeal mechanism for aggrieved parties.
Overall, the level of understanding, scrutiny and
coverage of electoral issues reflects an improved
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This section was contributed by the Media Monitors, a ZESN member
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REPORT ON THE 30 JULY 2018 HARMONISED ELECTIONS
ZESN
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