ZESN was accredited by ZEC to conduct voter education for the by-election. ZESN’s
contribution included printing and distribution of voter education materials (3,00 pamphlets
and 500 posters) and well as offering 3 voter educators to complement ZEC’s own teams
which comprised of three voter educators and a supervisor per ward (bringing the total of
ZEC teams to at least 36). The ZESN team of voter educators addressed gatherings in
various wards, and also conducted door to door campaigns. At the end of the four days that
the team was in the field, they managed to reach 4,253 people of voting age (females 2,579
and 1,773 males).
ZESN notes that voter education is a resource intense exercise that ZEC has been unable to
effectively deliver, and on a continuous basis, largely due to funding constraints. Conducting
voter education close to the dates of an election is not ideal because voter educators from
ZEC and accredited Civil Society Organisations (CSOs) are forced to compete with political
parties for attention of the voter.
Both ZEC and CSOs operating in Zimbabwe continue to implement programming under
considerable financial constraints, hence the need for close collaboration between the ZEC
and CSOs that seeks to support the formulation of innovative voter education programs that
can better leverage on the limited funding.
Voter education content and messaging should be broadened and not just focus on the
mechanics of voting but should also be about enhancing knowledge, changing values,
attitudes, behaviours and demystifying and allaying fears associated with elections and
voting. The curriculum used for voter education should also be responsive to emerging
needs and knowledge gaps such as the legal provisions for assisted voters, and the role of
traditional leaders. The information should be packaged in a way that appeals to the
different categories of voters, including those with visual and hearing impairments.
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