An emphasis was placed on the need to move beyond a ‘paternalistic’ approach, to focus on grass roots and mass membership organisation and to tailor interactions according to needs and sensibilities. These processes must focus on the central justice and accountability objectives underpinning the transitional justice focus. It was suggested that a campaign should be launched that would link in with a cross-section of justice issues (political, social and economic). The campaign would place a central emphasis on solidarity with and accountability to victims. A suggested campaign slogan EPIC – “Expand, Project, Innovate & Communicate” – was suggested. This would reflect: (a) Expand – developing support for and awareness of the transitional justice objectives, and support for the project within Zimbabwe, the diaspora and the international community (with a specific focus on African constituencies). (b) Project – to observe, document, publicise, assist, and litigate. (c) Innovate – to develop new modes of organising and mobilising, by creating linkages with broad range social and economic justice issues, synergy with existing campaigns and litigation initiatives. (d) Communicate – place a premium on effective and targeted messaging. It was suggested that the Forum should provide a base for the ‘campaign’, but they would need additional and dedicated resources to take the process forward. A detailed proposal of activities and costing should be developed in consultation with Forum members in this regard. (c) Messaging transitional justice options: debates and developments The importance of tailoring messages to particular communities was repeatedly raised during the interview process. In this regard, a critical challenge remains to link the issues of justice and accountability relating to violence and repression contained in the ‘Declaration’ to the realities and concerns of various Zimbabwean constituencies. Of course, many Zimbabweans have direct experience of organised violence and torture, but for others their experience of the crisis does not necessarily relate directly to the repression. In this regard a number of priorities were identified, including socio-economic considerations, such as access to resources (i.e. land, water, sanitation, housing and education), corruption, economic concerns, labour issues, access to information, legal and gender considerations. This messaging process must be relevant to people’s political and socio-economic realities and experiences. These concerns must inform the production of relevant materials that are developed as part of the awareness-raising process. Such a process also provides an unprecedented opportunity to facilitate an understanding of these interconnections and relations. Community publishing Effective communication requires “an exchange of views, a two-way process based on free expression and access to information.”42 The production of materials relating to the transitional justice agenda, cannot be imposed on different communities and constituencies, but must be determined on the basis of what people want and how they want it. In this regard, Zimbabwe has considerable experience in the utilisation of the ‘community publishing’ methodology that was developed and piloted in 42 Follow the River and You Will Reach the Sea: Community Views on Communication, Africa Community Publishing and Development Trust with The Media Institute of Southern Africa, Fingerprint Co-operative Ltd, 2004, p. 10. 29