e) Distribution of COPAC publicity and education materials such as the Outreach
Manual, Talking Points booklet, Meeting Points booklet, the Frequently Asked
Questions Brochure, the newsletter (COPAC news), posters and flyers was done to
inform and educate the people.
f) Participation at public events such as expos and shows.
g) Production of COPAC paraphernalia to help create the environment for constitutionmaking and keep the subject in the public domain.
h) Appearance of COPAC Co-chairs and other members of the Select Committee on
radio and television giving information on the process as well as clarifying issues.
Programmes for television and radio were also produced by COPAC, some of which
were broadcast while others were not used due to due to financial constraints.
i) Holding of road shows on the constitution-making process to help publicize the
process.
2.7.2. Challenges
No sooner had the outreach process started than it became fraught with negative publicity
from most sections of the media, the sole national broadcaster included. Media monitoring
initiatives by COPAC revealed that there was a general unwillingness by the media to
provide meaningful coverage for the process. Where one would have expected the media to
play a major role in informing the people about the real content of the constitution-making
process, the media spent a lot of their negative energy on the watchdog role, publicizing
peripheral issues such as shortage of petrol, delays in payments and problems of
accommodation at the expense of the real discourse around the process.
Publicity for the constitution-making process also faced a huge challenge in that most of the
meaningful publicity had to be paid for by COPAC. Information on media releases and
statements generated at COPAC that would have ordinarily been used to generate stories on
the process while informing the nation were ignored. COPAC material that could have been
used on existing programming in the media, such as thematic issues on women and gender
issues, was also not used and support for the constitution-making process was not
forthcoming. Important events that could have constituted real news were also not taken up.
COPAC took steps to counter the negative publicity by giving as much useful and correct
information about the process as possible. This information was disseminated in the
mainstream and alternative media. Due to lack of funding to effectively counter the negative
publicity, the media trend continued, but COPAC was aware that as soon as the true story of
the process was told, the generality of Zimbabweans would eventually rally behind the
process.
35
The Constitution Select Committee (COPAC) Report to Parliament, February 2013
Select target paragraph3
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