16 16D Political advertising in broadcasting and print media (1) A broadcaster or print publisher shall not be obliged, subject to section 16B, to publish any advertisement by or on behalf of a political party or candidate contesting an election, but if the broadcaster or publisher is prepared to publish any such advertisement⎯ (a) it shall offer the same terms and conditions of publication, without discrimination, to all the political parties and candidates contesting the election; and (b) the price it charges for publication shall be at the lowest rate it offers to publishers of commercial advertisements; and (c) every such publication shall be identified clearly as an advertisement. (2) Subsection (1) shall not be construed as obliging a broadcaster or print publisher to publish an advertisement which would render the broadcaster or publisher liable to any criminal or delictual penalty. 16E Publication of electoral information in public interest (1) If required to do so by the Commission, broadcasters and print publishers shall publish statements issued by the Commission for the purpose of informing voters about aspects of the electoral process. (2) The Commission shall pay for the publication of any statement referred to in subsection (1) such reasonable amount as may be agreed between it and the broadcaster or print publisher concerned. 16F Conduct of news media during election period During an election period broadcasters and print publishers shall ensure that⎯ (a) all political parties and candidates are treated equitably in their news media, in regard to the extent, timing and prominence of the coverage accorded to them; (b) reports on the election in their news media are factually accurate, complete and fair; (c) a clear distinction is made in their news media between factual reporting on the election and editorial comment on it; (d) inaccuracies in reports on the election in their news media are rectified without delay and with due prominence; (e) political parties and candidates are afforded a reasonable right of reply to any allegations made in their news media that are claimed by the political parties or candidates concerned to be false; (f) their news media do not promote political parties or candidates that encourage violence or hatred against any class of persons in Zimbabwe; (g) their news media avoid language that⎯ (i) encourages racial, ethnic or religious prejudice or hatred; or (ii) encourages or incites violence; or (iii) is likely to lead to undue public contempt towards any political party, candidate or class of person in Zimbabwe.