ZESN Report on the 31 July 2013 Harmonised Elections
22%
18%
Mujuru
Grace Mugabe
Makarau
Kazembe
Charamba
Manyeruke
Makone
Elizabeth Macheka
Misihairabwi-Mushonga
Mupunga
17%
11%
9%
6%
5%
4%
4%
4%
During the election period there was little independent examination of the administration of the
electoral processes by the media, save for the rehashing of statements from civil society; rhetorical
complaints from the MDCs and other contestants, as well as ZEC’s responses. As a result, the extent of
ZEC’s inability to control all the electoral processes as manifested in the opaque and inadequate voter
registration exercise; flawed voters’ roll; the late provision of voter registers to contestants; and the lack
of thorough voter education on the ward-based voting system, among a host of other issues, remained
largely unexplored. Beyond announcing that it was monitoring media coverage with the assistance of
the Zimbabwe Media Commission and the Broadcasting Authority of Zimbabwe, ZEC did not do much to
address problems arising from the media’s coverage of the elections, which it is legally bound to do.
Instead of quibbling over past transgressions, the media can draw hard lessons from past elections for a
better performance in the future. As a means of strengthening the media’s role in the future, the
following should happen, among other measures:
A revision of ZEC’s media code of conduct in consultation with all relevant stakeholders. The
revision should also take into consideration existing codes such as the SADC guidelines on
reporting elections adopted by regional stakeholders, including Zimbabwe.
There should be a visible, firm enforcement of the code.
ZEC should use the expertise of existing media organisations, such as the Media Monitoring
Project of Zimbabwe, for independent monitoring of the media’s conduct. ZEC’s monitoring
unit, comprising representatives of discredited statutory media regulatory boards, was invisible
and remains tainted by public perceptions that it is biased.
ZEC should set up and publicise a public complaints mechanism to allow citizens to submit their
complaints on the conduct of the media. The results of the adjudication process should be made
public.
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