Finally, in February 2005, the Government enacted regulations that were
supposed to allow political parties access to radio and television.40 Under these
regulations the licensee is supposed to ensure that contesting political parties or
candidates are given equal opportunities for the broadcasting of election
material. The licensee is also supposed to have an obligation to ensure that
during the election period, news and current affairs programmes relating to an
election are presented in a balanced, fair, complete and accurate manner. The
licensee is also supposed to allocate four hours of available purchasable time
during an election period for election advertisements that must be distributed
equally to interested contesting political parties and candidates and must take
into consideration the number of constituencies the party is contesting. However,
the cost of such advertising is prohibitive41, even though it is it is slightly less than
the normal charge. As the licensee must not broadcast any election programme
that incites or perpetuates hatred against or vilifies any group or person on the
basis of their political affiliation, it would be able to reject advertising material on
this basis.
These regulations appear better on paper than they do in practice. Certainly, the
MDC now has the rare opportunity to flight advertisements and party political
broadcasts in the state media. However, this concession has been subject to the
whim of government and has been made only a few weeks prior to the election,
This is not conducive to a democratic election. A more serious criticism lies in the
state’s brazen and unabashed use of the state media for ZANU (PF) party
political purposes. The coverage given to political parties is heavily biased and
skewed in favour of the ruling party. Tuning into any ZTV news broadcast in the
pre election week evidences this. Were it not for the ZTV icon announcing that
the programme was intended to be the main news of the day, one could be
excused for believing that one was watching a ZANU (PF) party political
broadcast. For example, the 8.00pm “News” on 28/03/05 featured 30 minutes of
local Zimbabwean news. This consisted of film clips of 5 ZANU (PF) candidates
in different areas 42 vilifying the MDC as sell-outs and stooges for a
British-inspired neo-colonial project, 3 minutes footage of dubious quality of a
rally addressed by the opposition leader, and 3 minutes of the vice president
commissioning a rural electrification project, making a total of 27 minutes for
ZANU (PF) campaigning under the guise of news, and 3 minutes for the
opposition. The Media Monitoring Project of Zimbabwe (MMPZ), which monitors
broadcasts in Zimbabwe 24 hours a day, indicated as follows in its weekly report
of 18/03/05:
33 (83%) of the 40 stories that ZBH (ZTV, Radio Zimbabwe and Power FM) carried on
40
Broadcasting Services (Access to radio and television during an Election) Statutory Instrument 22 of
2005.
41
The cost for television advertising will be $3,78 million per minute and $1, 89 million for half aminute.
On the prime radio station it will be $1,4 million per minute and 700 000 for half a minute.
42 Curiously, footage of a cheering dancing crowd was identical for two different candidates.
16
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