In the northern parts of Zimbabwe there is overwhelming reliance on the electronic broadcasts of the ZBC. In contrast, the southern parts have access to the television broadcasts of the SABC and E-TV that ‘spill over’ from South Africa. SABC-TV is widely used in Bulawayo for news on public affairs. The range of ZBC radio stations has wide-ranging cross-province penetration in Zimbabwe. There is very wide usage of ZBC’s Radio Zimbabwe. ZBC’s Spot FM Urban and Power FM have extensive usage in the two main cities of Harare and Bulawayo. The newspapers too have distinct provincial-penetration profiles. For example, The Herald’s widest consumption is in Harare; The Chronicle in Bulawayo, Matabeleland North and South; Zimbabwe Independent in Harare, Mashonaland East and West, and Manicaland; The NewsDay in Harare, Bulawayo and Midlands; Financial Gazette does well in Bulawayo; and the Sunday Mail in Midlands, Masvingo and Mashonaland East and West. The Zimbabwean has equivalent coverage levels across the provinces. 62

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