The Chronicle – 6%
Zimbabwe Independent – 3%
The Sunday Mail – 2%
Internet sites have grown as a source of information for Zimbabweans. The survey showed that it was a
news information source for supporters of the MDC-T, much rather than for ZANU-PF supporters. The
most commonly used sites were:
Newzimbabwe.com – 2%
Zimdaily.com – 1.9%
Zimbabwesituation.com – 1.8%
Zimonline – 1.7%
About 67% of Zimbabweans seem to have access to cell phones – 33% reported in this survey that they
never use cell phones. Whereas 41% of the survey respondents said they used cell phones every day,
only 2% recorded cell phone internet use. Much more common is usage to text (40% of cell phone users)
and for calls (67% of cell phone users).
Zimbabweans’ trust in the news media they use
Zimbabweans appear to differentiate between the ‘political slant’ of media they use and their
usefulness as sources of information. This was probably because access and financial constraints mean
that they do not always have the luxury only to expose themselves to those media with which they
know they agree politically. The result was, for example, the MDC-T supporters would still believe that
The Herald, or ZBC-TV, could be trusted as news sources.
It was notable that in this survey it was only opposition party supporters that use internet news
sources on public affairs and politics.
Demographics and media use
Zimbabweans’ media use is generally not clearly differentiated by age categories – similar media use
trends (in line with the general trends in the earlier parts of the section) are evident across the age
categories of 18-30, 31-50 and 51 and older. Concerning radio and newspapers, it is particularly the two
younger age categories that have similar patterns of use.
There appears to be little gender-specific differentiation in the patterns of media use for news of public
affairs. The gender use patterns in this survey were largely similar and were well within the range of
margin of error.
Geographical spread and Zimbabweans’ media use
Television and radio penetration, as well as newspaper distribution, vary widely in Zimbabwe depending
on the rural-urban factor, and on the province.
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