ruling party while attacking or denigrating opposition parties or distorting
information and views by or regarding the opposition parties.
Even where it is not necessarily acting improperly, a ruling party has
automatic and continuous access to voters since it gets more media exposure
or coverage. For instance, its ministers regularly use the public media and
other public resources to publicise their programmes, policies, etc72. Ruling
party ministers will also get coverage by the public media even when they are
speaking more as members of their political party than as ministers of
government and putting across their party position rather than government
position.
What we have discussed above in relation to the use of the public media
applies to Zimbabwe in many respects. The Country Study observes that
since independence in 1980, the State owned and controlled media has
dominated the industry and that it was and still is pro-government in its form
and content (under the current Inclusive Government arrangement it is pro the
ZANU (PF) element of the government). For a long time there was no
meaningful private media. When the private media eventually emerged and
began to challenge the public media, the government viewed it with suspicion,
accusing it of being the mouthpiece of the opposition. The use of repressive
laws such as the Access to Information and Protection of Privacy Act (AIPPA),
and even suspicious bombings of private media houses, resulted in the
demise of private players like the Daily News, the Daily News on Sunday, the
Tribune and Capitol Radio while journalists working for the private media are
often harassed and charged on spurious grounds. While the private media
continues to soldier on, though in a very difficult and oppressive media
environment, ZANU (PF) has been able to air its propaganda freely with very
little alternative voice of opposition73.
Generally the MDC and other political parties are either denied access to or
coverage by the State controlled media or they receive negative coverage,
through distortion of information and views by or regarding those parties or
denigrating or undermining them. ZANU (PF)‘s monopoly of the State media
in its totality, the closure of or undue interference with the private media, the
absence regular alternative sources of news on the state of affairs in the
country , etc means that the electorate relies on an unbalanced supply of
news thus tilting the scales in favour of the party. Meanwhile, the MDC and
72
Ibid, p.6. See also Jain, op cit, p.13.
st
Country study: “Resuscitating party politics in Zimbabwe: scenarios for the 21 century”: An
analysis of the MDC and Zanu-PF from the perspectives of political leadership, political
architecture and party constituencies, op cit, pp.16-17.
73
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