38. Child marriage information and media (1) The Ministry and every appropriate authority shall ensure that its relevant departments design programmes that – (a) take into consideration cultural, religious, age, status, locality and gender specificities in dealing with child marriage prevention and protection; (b) challenge gender inequality and inequity, gender based violence and attitudes of discrimination and stigmatisation against children in marriages or victims of child marriages; and (c) include the role of the media in reporting and highlighting the issues and effects of child marriage. (2) The Ministry shall develop strategies with a clear action plan on eradication of child marriage. (3) The public and private media, including the advertising industry, shall develop policies and codes of conduct to increase awareness of, and sensitivity to, the effects of child marriage, human rights and freedoms of children, prevent the sensationalisation of child marriage issues and the use of inappropriate language and stereotyping when reporting and advertising on child related issues. 39. Regular monitoring, evaluation and reporting The Government shall allocate adequate funds to ensure the effective and regular monitoring, evaluation and reporting of – (a) customary, religious and national laws, policies, strategies, measures and interventions relating to the child, child marriage, eradication of child marriage and prevention of child marriage to ensure compliance with this Model Law; and Page 68 of 78