7 The BSA has not helped the broadcasting side of the media with clauses such as the one that limits individual shareholding to only 10 percent making it very difficult for an individual to start a broadcasting station. Since an individual can hold a maximum of 10 percent shares in a media house, it is always difficult to find a group of 10 like-minded Zimbabweans who share the same vision to pull up resources and start, either a radio station or a TV station. The ban on foreign funding coupled with the economic rot the country is going through has also meant that investing in any media house is a feat too expensive to attract any local. The explained scenario leaves the state run Zimbabwe Broadcasting Corporation (ZBC) as the only broadcaster in the country. Experiences from previous elections and what is obtaining now reveals that ZBC is the prime state propaganda machine where the opposition is demonised for the glorification of the incumbent. Airtime on the station is heavily biased towards the government and the ruling party with the opposition only appearing in negative news. Advertising in the state run media organisations is not as simple and free to anyone as one would expect in a democracy. Insertion of adverts in state newspapers by civic bodies and opposition political parties has to be approved by the editor of the newspaper. He has the powers to refuse the flighting of material that he might deem critical to the government. This has been going on since 2000. In a nutshell, one can say the government crackdown on the private media and its personalisation of the public media has virtually left opposition political parties, civic organisations and even general members of the public with very limited options to exploit for information dissemination. The Electoral System Ladies and Gentlemen, Zimbabwe uses the First Past The Post (FPTP) electoral system since 1985. One would argue that there is really nothing very peculiar or cynical about this electoral process, but judging by events taking place in the country, there is need for a reform of the electoral process. To begin with, there has grown, in the country, political tension that needs some thawing, thus an electoral process capable of doing that should be put in place if calm and political stability were to be achieved. Judging from past events, the Zimbabwe political landscape is a