Another indicator of interest in public affairs is discussions with friends, family or neighbours that are
close to the respondent. The responses show modest polarisation (Table 239), with increases in the
categories of both ‘never’ and ‘always’, along with the depletion of the ‘sometimes’ mid‐option. The
increase in interest exceeds the decrease on the other end of the continuum.
Media use
Besides using personal sources of information and opinion on public matters, many Zimbabweans
depend on public and private mass media that are electronic, print or based on mobile phone
technology (Table 24). Overall levels of consistency in media uses from 2010‐12 are very high. Radio use
shows a mild decline, and television and newspapers small increases in usage. The internet retains its
previously very modest use and cell‐based technology establishes a small presence.
Table 24:
Frequency of media use for news about government and politics, 2010‐12
Frequency in percentage (%)
Every
Few times a
Few times a
Few times a
Never
News source
day
week
month
year
Radio
Television
Newspapers
Internet*
Internet‐cell
Text messages
2010
2012
2010
2012
2010
2012
2010
2012
2010
2012
28
18
9
2
‐
‐
26
20
8
2
4
1
24
16
14
4
‐
‐
26
17
18
3
4
2
11
8
13
3
‐
‐
14
11
17
2
2
2
2
4
4
1
‐
‐
4
5
7
1
1
1
35
54
60
91
‐
‐
30
46
51
92
89
95
Notes: Question: ‘How often do you get news about matters of government and politics from radio / television
/ newspapers / the internet?’ * In 2012 was converted to ‘Internet‐computer’.
Radio: A total of 70% (65% in 2010) of Zimbabweans report that they use radio (even if infrequently) for
news about politics and public affairs. The three most commonly used 2012 radio sources were, in
descending order, for the total of radio use for public affairs‐political news:6
ZBC’s Radio Zimbabwe – 45%
ZBC’s Power FM – 12%
VOA Studio 7 – 7%
6
Respondents were asked: ‘Which radio station do you most commonly listen to for news on politics and public
affairs?’ (or, ‘which television station do you most commonly watch …’, ‘which newspaper do you most commonly
use …’, and ‘which internet news sites do you most commonly use …?’) (Q70A‐D).
43
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