10. CIVIC AND VOTER EDUCATION Civic and Voter Education on the BVR process was the jurisdiction of ZEC, which elected to partner and or allow at least 40 Civil Society Organisations to participate in the process. However, during its December 2017 briefing to CSOs and FBO, ZEC reported that only half of the organisations it had selected hand been visible on the ground providing civic education . ZEC and civil society made use of various forms of civic education, including through:  Door to door engagements with prospective voters, where ZEC and CSOs provided information on the BVR process,  Radio and television adverts, including influencer marketing where famous personalities were used to spread information on the BVR process.  Radio, television, and Talk shows and town hall meetings.  Fliers and poster distributions,  Billboards  Social media – twitter and Facebook,  Roadshows The materials used for civic education were of a high standard and had been vetted and approved by ZEC for participating CSOs. While ZEC provided a lot of civic and voter education, there were challenges with timeliness and adequacy of the voter education. 10.1 Timeliness From the onset, the BVR process Voter and Civic education process suffered from a sequencing problem. In part, as already highlighted the BVR process was a rush job, which ZEC executed well under the circumstances. However, standard practice is that voter education should be conducted before the registration process, to allow prospective voters to know about the process, its prerequisites, and how to optimise opportunities presented through the process. There was a tiny window in between critical BVR decisions on Kits, process and legislative regularization and the onset of the exercise. In the main, ZEC and its partners were not able to provide BVR Voter and civic education well ahead of the process. The observable implications of this were that voter and civic education were mainly conducted concurrently with the BVR process instead of before it, resulting in challenges associated with the second key challenge of adequacy. 10.2 Adequacy Also due to the late onset of civic and voter education, the process also became inadequate. Multitudes of prospective registrants went to register with limited knowledge of what the process entailed, what was required of them and what the BVR process involved. 42