There are dislocations between the progressive Constitution of Zimbabwe (2013) and the laws that were crafted underthe Lancaster House Constitution, whichthe government of Zimbabwe is reluctant to repeal and replace with democratic legislation. This has perpetuated the restrictive environment within which the Zimbabwean media operates. Besides the laws, authorities have also superimposed themselves on publicly owned media entities such as the Zimbabwe Broadcasting Corporation (ZBC), turning them into partisan media outfits at the mercy of political players. This is despite the fact that the constitution provides for independence of broadcasting services to ensure they are insulated from political and commercial interests. The political stranglehold on the public broadcaster evidently plays out in its coverage of political events, particularly elections. Coverage of recent by-elections and political rallies are a testament to this. All the news stories and programmes covering the events were about ZANU PF, its leadership and candidates. The party's opponents were only reported in the context of disparaging them. With the private media struggling to provide sufficient counter narratives to the dominant public media due to both legal and extra-legal obstacles, it is important that Zimbabwe takes measures to restore the public service mandate of the public media ahead of 2018 elections. This will ensure that all shades of Zimbabwean opinion, political beliefs and activities are given space for citizens to make informed choices. This call is not only grounded in the country's constitution but regional and international instruments on freedom of expression and regulation of the media during elections. One such key document is the SADC Guidelines and Principles on the Conduct of Democratic Elections, which outlines that all member states should ensure that there is ,“Equal opportunity for all political parties to access the state media…” The African Broadcasting Charter, which Zimbabwe is a signatory, equally spells out the duties of public broadcaster. It states that; · All State and government controlled broadcasters should be transformed into public service broadcasters, that are accountable to all strata of the people as represented by an independent board, and that serve the overall public interest, avoiding one-sided reporting and programming in regard to religion, political belief, culture, race and gender. Reclaiming Public Media ahead of 2018 Elections info@zesn.net zesn2011@zesn.net www.zesn.org.zw

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