As part of ensuring that the work was done properly, each Rapporteur was provided with a
Laptop, each Team Leader a Loud Hailer and each Technician a video and audio camera, all
equipment purchased for the programme by the donor community whose basket fund was
managed by UNDP.
At the end of outreach, 4,943 meetings had been held throughout the country with over
1,100,000 (One million one hundred thousand) people attending the meetings.
2.7.
Outreach and the Media
To ensure the success of its mandate in spearheading the constitution –making process, the
Constitution Select Committee rolled out a robust publicity exercise for the process. The
exercise, which took the form of a campaign, was spear-headed by COPAC’s Information
and Publicity Sub-committee and was supported by both the Government and Development
partners who were funding the constitution-making process.
The campaign was a well-orchestrated activity that set in motion the important national
exercise. A communications strategy for the constitution-making process was developed and
adopted soon after COPAC began work in early 2009. The overarching strategy took
cognizance of the fact that the process would be people-driven and owned, that it would be
done in phases, and was therefore customized to effectively support this right from the
beginning. It also provided for important considerations such as producing materials in
vernacular.
It was envisaged that since this was an important national exercise, it would have the support
of existing Government structures to ensure the success of the process through the
participation of all. It was also expected that the activity of constitution-making would
generate a keen interest from the media and would be covered extensively on all media
platforms. COPAC held meetings with key personnel in public and private media and
appealed to them to help publicize the constitution-making process.
The publicity exercise, which was on the whole a success, was however not without its share
of challenges. Negative publicity dogged the process right from the beginning.
The main objectives of the publicity strategy included the following:
a) to inform the generality of the Zimbabwean people about this important exercise that
was about to commence and to articulate the objectives of the constitution-making
process.
b) to make information about the constitution-making process readily available to the
people of Zimbabwe via the electronic, print and new media platforms and also by
word of mouth through different forums.
c) to cascade COPAC information from the top right down to the grassroots with active
participation at community level.
33
The Constitution Select Committee (COPAC) Report to Parliament, February 2013
Select target paragraph3
Add to table of contents